Sensory Brands

Disposable beverage cups have been around since 1908. In 1937 an innovation was introduced to add a disposable lid. This meant that the cup would have a rounded rim to receive a rounded lid skirt. The rounded rim fit is, to this day, the standard for securing a disposable lid to a disposable cup.

There have been different cup designs, of course. Large, medium and small sizes, even mega-large, 44oz. sizes, and double walled hot cups for consumer protection, etc. But the innovations are limited to just that: size and insulation and are devoid of esthetic design. The actual design flaw has never been addressed: How to keep the lid from inadvertantly coming off?

Lids, however, have gone through a multitude of redesigns. None of these designs have addressed the issue of the consumer's ability to safely walk, ride, move, etc., without the fear of spilling or spewing dangerously hot beverages all over themselves, or, worse yet, the fear of the lid simply coming off in one's hand. Disposable lids are still designed with a rounded rim skirt that fits the rounded rim cup.

NEW PATENTED INNOVATIONS

Thanks to Sensory Brands, things have changed in 2012. A new, patented innovation for disposable cups and lids!

Our cup and lid are uniquely esthetic, ergonomic and above all safe.

The innovation of Sensory Brands has addressed the issues that have plagued consumers for 75 years. The Sensory Cup prevents a lid from accidentally coming off thanks to the unique lid isolation system.

The Sensory Lid prevents liquids from erupting through the spout and allows you to drink from the cup without impeding your visual acuity while walking or driving.

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